Setting the brand standards
Month one is dedicated to ensuring your brand identity is correctly applied across the network. A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. We take your best project reveals and organize them to ensure that every page in the network reflects the high standards of your architecture firm.
Testing and initial engagement
In month two, we begin active distribution. This is where we see which project reveals and process clips resonate most with the audience. You will start to see the total number of brand impressions grow. This phase provides valuable feedback on what the market likes about your firm's work. It allows us to refine the content strategy for the network. Your firm starts to pop up more frequently in the feeds of potential clients and industry influencers, building the initial momentum needed for a successful long term campaign.
Full brand saturation
By month three, the network is firing on all cylinders. The sheer volume of posts ensures that your firm's work is seen by a vast audience every day. This creates a brand saturation effect in your niche. Potential clients start seeing your projects multiple times, which builds trust and recognition. This is when you see the most significant impact on your pipeline. For the cost of one marketing hire, you have achieved a level of brand awareness that usually requires a much larger budget and a dedicated social media team.
Ensuring long term brand safety
Brand safety is a priority during the rollout. While running many accounts with automation is against Instagram's terms, some pages get banned, and TIDE replaces them. This activity happens on secondary brand owned pages, leaving your main account completely safe. This approach allows you to push the boundaries of organic reach without risking your primary brand presence. By the end of day 90, you have a resilient and high performing marketing asset that consistently delivers brand value and leads to your firm.
Architectural CMOs can achieve massive brand saturation and pipeline growth within the first 90 days of a managed network.
See your network before you hire.
Tell us what your architecture and interior design firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do we handle comments on these pages?
The focus of the network is on reach and awareness. Most engagement is directed toward your main firm profile or website. If needed, we can set up automated responses or direct people to your primary contact channels to ensure no lead is missed.
Can we use this for recruiting talent too?
Yes. By showing your process and high quality projects at scale, you make your firm very attractive to top tier architectural talent who want to work on projects that get this kind of global visibility.
What kind of reporting will I get?
You will receive regular reports on total reach, impressions, and engagement across the entire network. This gives you a clear picture of how your brand awareness is growing and which projects are driving the most interest.