Decisions
Every decision, every industry
The questions founders and marketing leaders ask before they spend on social.
How much does a social media manager really cost a company?Should a company hire a social media manager?In-house team or agency for a company's social media?Freelancer, agency or in-house: what fits a company?What should a company expect from a social media manager?What to do when a company's social media isn't workingHow can a company scale content output without hiring?How does a company scale organic Instagram without a bigger team?How many Instagram accounts should a company run?How many posts a day should a company publish?How does a company build an organic distribution engine?How does a company become omnipresent on Instagram?How can a company own its niche on Instagram?How should a company run social across markets or locations?How should a company scale social after product-market fit?How can a company reduce its dependence on Meta ads?Why is a company's customer acquisition cost rising, and what helps?How does a company get customers from Instagram without ads?How can a company test creatives before putting ad spend behind them?How should a company split its marketing budget across channels?How should a company measure social media ROI?What should a company do with UGC it isn't using?How does a company repurpose content at scale?UGC creators or a managed content network for a company?Influencers or owned pages: where should a company invest?How does a company build an audience it owns?How should a company launch something new on Instagram?How does a company get more reach on Instagram?Is organic Instagram still worth it for a company?Why isn't a company's social media driving sales?How does a company show real traction on social?How should a company brief whoever runs its social?What is a managed content network, and does a company need one?How does a managed content network work for a company?What are the risks of a managed content network for a company?Managed content network vs hiring: what's better for a company?Managed content network vs social media agency for a companyManaged content network vs more ad spend for a companyWhat content does a company need for a managed content network?What happens in a company's first 90 days with a content network?
Skip the hire. Run a network.
Dozens of brand pages posting what you already make, every day, built and run for you. About the cost of one marketing hire.
No pitch deck. We look at what you already make and tell you straight if it fits.