Why companies use one
One social media manager can run one to three accounts. A network runs dozens of pages, each reaching a different pocket of buyers, so the same video gets many more genuine shots in the same week.
What you do
Send content you already make: product videos, UGC, founder clips, podcast or webinar cuts, testimonials. The provider does everything else.
What it costs
Pricing is set on a call. As a rule of thumb it sits around the cost of one marketing hire, while the output is closer to a whole team.
The honest risks
Running many accounts with automation is against Instagram's terms. Some pages get banned. A good provider replaces them fast, keeps every page on brand, and never posts fake reviews or fake customers.
Who runs them
TIDE runs managed content networks on racks of real iPhones, each on its own mobile connection, with a dashboard that shows every page and every post.