Coordinating brand reach centrally
When you have offices in different cities, it's easy for the brand to become disjointed. A central managed network allows you to coordinate your marketing efforts from one place. You can ensure that your best project reveals are being used effectively to build brand awareness in every market. This surround-sound effect makes your firm look like a major national player, which is essential for attracting high-end clients who want to work with an established and prestigious architectural brand.
Targeting high-net-worth regions
Not all markets are created equal. With a managed network, you can prioritize your reach in the highest-value residential areas. By using specific regional tags and keywords on your satellite accounts, you can ensure that your work is seen by potential clients in the exact neighborhoods where you want to win more projects. This targeted approach to omnipresence is much more effective than a generic 'one size fits all' social media strategy and ensures a higher quality of inbound leads.
Leveraging a managed content network
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is how you scale prestige.
Managing brand safety across markets
Scaling across multiple accounts in different markets requires a careful approach to brand safety. While Instagram may ban some satellite accounts due to high-volume posting, this will not affect your primary brand account. TIDE manages the technical turnover and replaces any lost pages, ensuring that your firm's market presence remains strong. This allows you to be aggressive in your multi-market strategy while knowing that your core brand assets are safe and professional. It is a controlled way to achieve massive scale and market dominance.
Achieve powerful brand presence in every market you serve by using a managed network to coordinate your multi-location Instagram strategy.
See your network before you hire.
Tell us what your architecture and interior design firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do we balance national and local content?
Use your best projects nationally to build overall brand authority, and use site-specific process videos to build local relevance in each of your firm's operating regions.
Can we use this to target different languages?
Yes. If your firm operates internationally, the network can use localized captions and keywords to reach potential clients in their own language while showing the same high-quality design work.
What is the best way to report multi-market reach?
Report on both the aggregate global reach and the specific reach achieved in each of your key markets. This shows the firm's leadership the full impact of the distribution strategy.