Scaling your results, not your hours
As a marketing manager, your time is your most limited resource. If you want to achieve better results, you can't just work more hours. You need to find a way to make your work more effective. An automated distribution system does exactly that. It takes the project videos you've already created and shares them with a much larger audience. This allows you to show massive growth in reach and engagement to the firm's partners without you having to spend every evening on the Instagram app.
Focusing on creative excellence
By offloading the repetitive task of distribution, you can spend more time on what you're best at: telling the story of your firm's work. You can focus on producing one or two high-quality project reveals a month, knowing that they will be seen by millions of people. This 'quality over quantity' approach to content, combined with 'quantity' in distribution, is the best way to build a sophisticated brand while still achieving the reach you need to drive growth.
Proving your value through data
A distribution network provides you with a wealth of data that you can use to prove your value to the firm. You can show the partners exactly how many people have seen their work and how that reach has led to an increase in inquiries. This makes it much easier to justify your marketing budget and show that you are a strategic asset to the firm. You move from being a 'social media person' to a 'marketing director' who manages a powerful growth engine.
Using a managed content network
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. TIDE runs the system, so you can focus on the creative direction. It is the ultimate productivity hack.
Scale your results and save your time by using a distribution network to amplify your best work.
See your network before you hire.
Tell us what your architecture and interior design firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I explain this to the architects?
Tell them it is an automated way to make sure their hard work is seen by as many people as possible. Architects love recognition, and a distribution network is the best way to get it for them.
What if we have very little video content?
You can start by turning your high-quality photos into simple videos or slideshows. Even a very short clip of a beautiful interior can perform very well in a distribution network.
Will this help with our follower count?
Yes. Most people who discover your work through the network will follow your main account to see more. It is a very effective way to grow your primary following organically.