KPIs that reduce your workload
A good social media manager should take the daily execution of your strategy off your plate. Measure them on their ability to manage the content calendar, post on time, and handle engagement without needing your constant oversight. They should be able to produce the work you need with minimal guidance, giving you more time for strategy and reporting. If you are still doing their work, their KPIs are not set up to reduce your administrative load.
Proving results to your boss
The manager needs to provide you with the data you need to show your leadership team that the marketing works. This means clear reports on engagement, website clicks, and appointments generated. They should be able to explain the 'why' behind the numbers. If you have to dig for data or struggle to explain the performance of the social channel, then your social media manager is not giving you the support you need to succeed in your role.
The managed content network alternative
A managed content network is a set of many brand-owned Instagram pages like brand.daily or brand.clips that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This makes it easier for your social media manager to produce results.
Success through partnership
Your success is tied to theirs. Work with them to set realistic, measurable goals that align with your dealership's needs. If they hit their targets, it makes you look good and keeps your team performing at a high level. If they are struggling, work to identify the gap and fill it. A successful social media manager is the one who helps you hit your KPIs and gives you the confidence you need to manage your dealership's marketing.
Measure your social media manager on their ability to produce consistent results and save you management time, making your marketing team more efficient.
See your network before you hire.
Tell us what your automotive dealer group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What if they aren't meeting their KPIs?
Identify if it is a skills gap or a resources issue. Provide training or tools like TIDE to help them hit their targets effectively.
How much autonomy should they have?
Give them enough to be creative and effective, but maintain enough oversight to ensure they are meeting your reporting and performance standards.
How can I make reporting easier?
Ask them to use a simple template that shows the most important metrics each week. Don't let them hide behind complex, irrelevant reports.