Stopping the guessing game
It is frustrating when you put a lot of work into an ad, and it just doesn't perform. You don't have to live with that uncertainty. By using a network to test your content, you get a clear look at what people like before you commit. It makes your job so much easier and less stressful. You can be confident that when you do set up your paid ads, you are using the best possible creative, and you will see better results as a result.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is your personal testing lab. You share the content, it gets distributed, and you get to see what people respond to. It is the best tool for an evidence-based marketing strategy.
The truth about platform compliance
It is important to know that running many accounts with automation is against Instagram terms, which means some pages will eventually be taken down. This is expected. A provider like TIDE handles all the replacement, so you don't have to lift a finger. Once you accept this, it is an easy trade-off for the massive, persistent visibility you get. It makes your job easier and gives you better insights than you have ever had before.
Building better reports for your boss
When you use a network to test, your reports will be much stronger. You can explain that you have a new way of validating creative, which saves money and improves performance. This is the kind of work that gets noticed. You are no longer just an ad manager; you are a strategic thinker who is improving the efficiency of the whole department. This gives you more job security and more opportunities to show how much value you are really providing to the dealership.
Marketing managers can validate their creative and optimize ad spend by using a managed content network for testing.
See your network before you hire.
Tell us what your automotive dealer group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What if my creative flops?
Then you know not to waste money on it for your paid ads. You have saved your budget and can try something new immediately.
Can I test different angles?
Yes, you should test everything. Different walkaround styles, different music, different offers, it all helps you understand what drives your local buyers.
How do I show my boss it is working?
Share the engagement numbers from the network. They will be impressed that you are testing your creative properly before spending the budget.