The management tax
Think about it: an in-house hire needs training, equipment, and your constant feedback. An agency needs briefs, meetings, and reviews. Both take time away from your real job: building campaigns that convert. If you are serious about results, stop looking for people to handle the grunt work and look for systems. You need a distribution channel that works reliably, so you can spend your time on the high-level strategy that actually drives your career forward.
A smarter approach to distribution
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This removes the need for you to manage a person or agency. You are in control of the content, and the network does the rest. It is a much cleaner way to operate.
Proving your value
You prove your value by showing leads and revenue. It is much easier to attribute results when you have a high-volume system that generates data. When you manage an agency or a person, the results are often clouded by their excuses or their process. With an automated network, the data is black and white. You can see exactly what works. This makes your job as a marketing manager much easier and makes your results much more defensible when it comes time for reviews.
Focusing on your career
Stop being a project manager for people and start being a manager of systems. This is the key to scaling your impact and your career. When you offload the distribution, you get your time back to focus on high-impact areas like messaging, funnel optimization, and customer success. This is what marketing leaders do. Don't get stuck in the cycle of hiring and managing; get ahead by using the best tools available to scale your reach and your influence.
Marketing managers should bypass in-house or agency hiring and use automated systems to reduce workload and deliver clearer, more scalable results.
See your network before you hire.
Tell us what your B2B SaaS company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What if my boss likes the idea of an agency?
Show them the cost-benefit analysis. A system often delivers more reach for less money, which any reasonable boss will understand.
How do I get started with TIDE?
They set up the pages and manage them. You just give them your video content. It is simple and removes your workload.
Is this a 'set and forget' system?
You still need to feed it good content. The quality of your videos will determine the results you get from the network.