Why the single-account strategy is doomed
If you are a marketing manager, you know that trying to get reach on one Instagram page is a daily struggle. You spend hours creating, posting, and managing, only for the algorithm to kill your reach after a few likes. It is a frustrating way to spend your time. You need a way to build reach that is bigger than one account. A managed content network automates the distribution, allowing you to get the results you need without the daily manual labor.
Proving results through volume
A managed content network allows you to show your leadership team that your social strategy actually works. Instead of showing them low engagement numbers on a single page, you can show them consistent, high-volume reach across the entire network. This is how you prove your value. You have successfully scaled your distribution, and you are providing a steady flow of leads to the sales team. It’s the best way to earn the respect and authority you deserve in your role.
What is a managed content network
A managed content network is a set of many brand-owned Instagram pages, such as fifty pages of content related to your software category, that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. It is the modern, automated solution for achieving massive social scale.
Handling the tech for you
Running many accounts with automation is against Instagram terms, so some pages get banned, and TIDE replaces them. This is entirely managed by your provider. You don't have to touch the settings or worry about the rotation. You get the benefit of a massive, scalable social presence while you stay focused on creating content that drives results. It is the smartest way to manage your social strategy today, leaving you more time for high-level marketing tasks.
Organic Instagram is a powerhouse when you shift to a managed content network, allowing you to drive massive scale without the manual workload.
See your network before you hire.
Tell us what your B2B SaaS company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Is this too much work for me?
It is actually less work than you are doing now. You just provide the content library, and the provider handles all the distribution and maintenance.
How can I be sure the brand is represented correctly?
You own the assets. Since you supply only the approved content, your brand voice is perfectly preserved across every single page.
What do I tell my boss about the strategy?
Tell them you are scaling your distribution to reach more prospects where they already spend their time, resulting in a lower CAC for the business.