Solving the problem of brand visibility
Your goal as a marketing manager is to ensure your brand is seen. But one corporate profile isn't enough. People don't live on your profile; they live in their feed. To be omnipresent, you have to be in their feed consistently. The only way to do that without hiring a team of social media assistants is to use a network. It automates your presence, allowing you to be seen more often and in more places, without needing to spend your whole day posting.
What a managed content network provides
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system manages your distribution, keeping your brand in front of your audience while you concentrate on strategy and the quality of the content.
Proving your value to leadership
Leadership loves seeing the brand everywhere. With a network, you can deliver that visibility. You can show that your approach is scaling, and you can provide evidence through reach and engagement numbers that you are reaching your audience more effectively than ever before. It's a great way to show your value without having to ask for more budget to hire a bigger team to manage the social media side of your strategy.
Dealing with the technical reality
Operating an automated network means you'll have to deal with some account churn. This is normal. Your provider handles the account replacements, so you don't have to worry about the maintenance. As a manager, you don't want to spend your time dealing with technical issues on social platforms. You want to spend your time on what brings results. A partner handles the platform volatility, keeping your brand omnipresent while you focus on the work that moves the needle.
Achieve omnipresence and maximize your brand's reach with a managed network, offloading the distribution work from your team.
See your network before you hire.
Tell us what your B2B SaaS company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will this make my brand look too aggressive?
No, it makes your brand look established and relevant. The content remains yours, so the professional standards you set are always maintained.
Can I easily report on the network's impact?
Yes. Most providers give you the data you need to see the impact of your network, making your reporting much simpler and more powerful.
Is the provider's support included?
Yes. The point of using a provider is to have a partner who manages the technical aspects of the network for you.