Scaling for growth
You have a finite amount of time and budget. Hiring to scale your social media presence is the slowest way to grow. You need a system that can take your best content and put it in front of thousands of new parents every single day. A managed network allows you to do just that, without the need for manual posting or the cost of a full-time employee. It is pure leverage for your growth engine.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
Navigating platform volatility
You know that high-growth channels come with risk. Instagram is not fond of automated accounts. Your pages will get banned. A provider like TIDE will replace them to keep the system moving. Treat this as part of your acquisition cost. If you can get thousands of clicks for the price of a network subscription, the occasional banned page is a small price to pay. Keep the system fluid and keep your focus on the bottom-line metrics.
Keeping your testing cycle fast
The biggest advantage of a network is that it gives you instant feedback on your content. If a video performs well on one page, it will likely perform well on others. Use this to iterate on your content strategy in real time. This keeps your testing cycle moving faster than any team of humans ever could. It is the perfect setup for a growth leader who needs to move fast and prove impact.
Use a managed network to boost your content distribution, allowing for faster testing and lower acquisition costs without added headcount.
See your network before you hire.
Tell us what your baby and kids products brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How does it compare to paid ads?
Paid ads give you control over placement. A network gives you mass organic reach. Use both to get the best of both worlds.
What if I have low video volume?
Start by creating at least a few high-quality videos every week. Even a small library of content can go a long way when distributed widely.
Is the TIDE network reliable?
It is reliable as long as you account for the occasional bans. It is a system, not a magic solution, so manage it like any other channel.