Reducing manual work vs. content creation
Managing dozens of UGC creators is a lot of work. You have to handle contracts, ship products, and review content, which can take up your entire day. If you already have a library of good parenting and safety videos, your priority should be getting those videos in front of more parents. A managed content network handles the distribution for you, so you can focus on more important marketing tasks. It is a more efficient way to get results without the constant stress of managing individual creator relationships and deadlines.
Hitting your reach and engagement goals
It can be difficult to grow a single brand account, even with great UGC. To prove your value as a marketing manager, you need to show significant results. A managed network allows you to reach a much larger audience by posting your content across dozens of pages. This makes it much easier to hit your monthly reach and engagement targets. It also provides a steady stream of content for parents to engage with, building a stronger and more visible brand without the need for constant manual posting.
The role of a managed content network
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is a lifesaver for busy marketing managers.
Handling account risk and technical details
It is important to understand that running many accounts with automation is against Instagram's terms, and some pages will occasionally be banned. TIDE handles the replacement of these accounts, so you don't have to worry about the technical details or the stress of managing bans yourself. This allows you to maintain a steady flow of content and reach without the manual labor of managing dozens of separate accounts. You get all the benefits of a massive social presence while focusing on your core marketing responsibilities.
Make your job easier and your marketing more effective by using an automated network to scale your brand's reach.
See your network before you hire.
Tell us what your baby and kids products brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I manage the content for all these pages?
You don't have to. Once you provide your existing video assets and approve the strategy, the provider handles the entire distribution process. You just need to check the results and provide new content as you create it. This significantly reduces your overall workload.
Will my main brand account still be important?
Yes, your main account remains the central hub for your brand and customer community. The network acts as a set of distribution channels that drive new parents to your main account and website, making your primary efforts even more effective and visible.
How do I explain this strategy to my boss?
Show them how much more reach and engagement you can get by automating the distribution of your content. Compare the cost and results of a managed network to the cost and time of managing a large creator program. The increased efficiency and massive scale will make it an easy choice.