Sourcing content without the stress
As a marketing manager, you don't have time to film everything yourself. You need to turn your stylists into your content team. Make it simple. Give them clear, easy-to-follow guidelines on how to capture their transformations. They don't need professional gear; just good lighting and a steady hand. If they can capture the transformation process clearly, that is perfect. The more videos they send you, the more your network has to post, and the better your results will be.
Organizing your content library
You need a place to keep all these videos organized. Use a simple, shared folder where stylists can upload their work. As you review the footage, categorize it by service type or stylist. This makes it easy to pick the right content for your network's posting schedule. You want to keep the content fresh, so try to get a mix of different types of work. This variety helps your network reach a broader audience and keeps your brand looking vibrant.
Keeping it authentic and effective
The best content is often the most simple. A quick clip of a customer before and after their service, perhaps with a short comment about the result, is very effective. It feels real. Avoid over-editing. You want to maintain the trust of your potential customers. If your content is too polished, it might look like a fake ad. Keep it honest and simple, and your audience will appreciate it.
Focusing on the results
Your goal is to get more bookings. Every video you add to the network is another opportunity to grab a potential customer's attention. Keep track of what works. If you see that videos of certain services or stylists are getting more engagement, try to get more of that. It is all about using the data from the network to improve your content. You are the curator of this growth engine, and your eye for what works is key.
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Follow-up questions
What do I do if stylists don't want to film?
Make it a simple part of their routine. Maybe offer a small incentive for the best video of the month.
How do I ensure the videos are brand-appropriate?
Provide a simple checklist of what to do and what not to do. Keep it brief and easy to follow.
Can I use the same video more than once?
Yes, but space it out. The network allows you to repost content, which is a great way to get more mileage out of your best videos.