The power of an in-house team
As CMO, you need your team to embody the coaching brand. In-house staff are essential for managing your community and ensuring your voice is heard. They are the ones who can turn a client story into a great social post because they were there. This is high-quality work that builds the brand. The downside is the cost and the time needed to hire and train. It is the best choice for brand-building and community health.
The utility of an agency
An agency is for when you need to scale your output. They have systems and processes that you can just plug into. They are great for high-level creative and ad management. If you need a quick boost in quality, an agency can provide it. Just know that they need clear direction. You are the architect, and they are the builders. This works well if you have the time to direct them and the budget to pay for their expertise.
The managed network's role
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the distribution engine. Use this when you need volume. It fills the top of the funnel so your in-house team can focus on the conversion work.
Risk and strategy
Running many accounts with automation is against Instagram terms, some pages get banned, and the provider replaces them. Neither an agency nor your own staff will usually run this risk for you. They focus on your main page. The network is for growth, not brand safety. As CMO, you need to be honest about your strategy. If you need reach, you must accept that you are playing a different game on the platform than your main account.
Use an in-house team for brand soul, an agency for high-level creative, and a managed content network for pure organic distribution.
See your network before you hire.
Tell us what your coaching company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Which costs the most?
An agency is typically the most expensive. An in-house hire is a fixed salary. A network is a variable subscription.
Can I use an agency to run the network?
Some agencies can, but it is better to work with a dedicated provider like TIDE that specializes in the technical setup of networks.
Does this impact my brand image?
As long as your core assets are high-quality, the satellite network pages will just provide extra visibility for your primary brand.