Why frequency is the new gold standard
The days of posting once a day are over. Algorithms now favor accounts that provide a steady stream of content. You need to be visible to your users constantly. If you are not posting frequently, your competitors will be. You need to occupy as much space in your users' feeds as you can. This is how you stay top of mind and drive the habit of checking your app. It is a numbers game, and you need to play it at scale.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This is the only way to reach the required volume without hiring a massive team. It takes your existing content and scales it across many pages, giving you the high-frequency presence you need without the operational headache.
Keeping costs in check
Hiring enough people to post dozens of times a day would be a financial disaster for your app. It would drain your runway and provide little additional value. Using a network is a much more cost-effective way to get the job done. It is a fixed, predictable cost that gives you a much higher volume of posts than you could ever get with a manual team. This is the smart way to scale your content output.
Scaling with confidence
You need to be bold. If your competitors are posting ten times a day, you should be posting twenty. You need to dominate the conversation in your niche. Use a network to get there. As a founder, your focus should be on finding the most efficient way to achieve your goals. This is a clear example of using systems to outcompete and outgrow those who are relying on outdated manual processes.
Achieve the necessary high-volume, high-frequency posting schedule using a managed network to stay competitive.
See your network before you hire.
Tell us what your consumer app company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will this annoy my users?
Not if your content is useful. If they enjoy your app, they will appreciate the content that helps them get more out of it.
Is posting this much really necessary?
Yes. If you want to grow organically, you need to be everywhere your users are. That requires high-frequency distribution.
What happens if a post performs badly?
It doesn't matter. With high-frequency posting, you have plenty of other content to fill the gaps and drive results.