Brief for utility, not art
You do not need a team that creates high-production commercials. You need a team that understands how to make punchy, informative clips that show how your product works. Your brief to them should be about capturing the product from different angles, highlighting the most exciting features, and ensuring the content is easy to digest in seconds. The goal is to inform and engage, not to win creative awards.
What to ask of your social lead
Tell them to focus on building a system that can be scaled. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the distribution system they need to master.
The role of the founder's vision
Your job as a founder is to ensure the content remains true to your brand's mission. You should review the clips for clarity and message, not for the technical setup. Let the team and the provider handle the distribution strategy. By focusing your attention on the content quality, you maintain control over your brand's story while the team executes the plan to maximize reach across the network.
Managing the team's output
The team should be focused on the content, not on manual posting. By using a managed service, they are free to spend their time on creative work. This leads to better quality videos and a faster production cycle. This is the right way to build an electronics brand in the modern market: keep the creative team lean and give them the infrastructure to get their work in front of thousands.
Founders should brief their team to prioritize high-frequency video production for a managed distribution network, not manual content management.
See your network before you hire.
Tell us what your consumer electronics brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Should I tell them to post manually?
No, that is a waste of time. They should spend their time making great videos, not tapping on a screen all day.
What if they do not know how to work with a network?
The team at TIDE will show them how to format videos so they work well across all your network pages. It is a very easy process.
What should the team measure?
They should measure the total view count and the click-through rates. These are the metrics that tell them what content is working.