Scaling testing velocity
The more tests you run, the faster you'll find the winning creative. If you are limited by how many posts your team can handle, you are moving too slowly. You need a system that distributes your content across dozens of pages at once. This gives you a massive dataset to work with. You'll see which demos get the most clicks and which features are the most popular. This data is the lifeblood of your growth strategy. You can't get this level of insight if you are limited to a single, slow-growing account.
The managed network advantage
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the ultimate growth hack. It gives you the scale you need to test aggressively, and it does it all without you having to hire a large team to manage the accounts manually.
Optimizing the growth pipeline
Now that you have the reach, your job is to optimize the creative. Are you testing enough hooks? Are your videos getting the right amount of attention? Use the data from the network to drive your creative decisions. If one video is performing well, find out why and make more of it. If another is failing, figure out why and make a change. You've now got the perfect loop: create, distribute, learn, optimize, and repeat. This is the fastest way to grow your brand and lower your CAC.
Strategic leverage for growth
Don't let your growth be capped by your headcount. There are always ways to achieve more with less. The network approach is a prime example of high-leverage growth. It gives you the reach you need to scale without the associated cost of a large team. Stay focused on your primary goal, which is driving growth, and use external tools like TIDE to solve the scaling problem. That's how you stay ahead of the curve and build a winning brand in a competitive electronics market.
Scale your reach without hiring by using a managed network like TIDE to amplify your testing and get more data, faster.
See your network before you hire.
Tell us what your consumer electronics brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I use this to improve ad performance?
Test your ad creative on the network first to see what performs best, then use the winners for your paid ads.
Can I target specific demographics with this?
You can focus on the pages that are performing best for your target demographic. It's a great way to learn about your audience.
How does this affect my testing speed?
It dramatically increases it by giving you more data in less time, allowing you to iterate faster than ever.