The distribution bottleneck
Your team is doing a great job creating content. The bottleneck is the platform's reach. If you are limited to one page, you are missing out on the massive potential of a wider, multi-page strategy. As CMO, you need to be the one to break through this. Don't waste your budget on more headcount just to post the same content to the same audience. Instead, find a way to get that content in front of new people. That is the key to scaling your organic growth.
Scaling with a content network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the perfect solution for a CMO who needs results without the overhead. You get the reach of a team of fifty, but with the management burden of just one partner.
Focusing on your team's strength
Now that you have the reach, your team can focus on the creative. They can spend their time on the next set of videos, the next campaign idea, and the next big launch. They aren't worrying about how to get the content out there anymore; they're just focused on making the content as good as it can be. This is a much better use of your team's talent and your company's budget, and it gives you the platform you need to drive real growth for your brand.
Leading your team to scale
As a CMO, your job is to set the strategy and provide the tools for success. When you automate the distribution, you're providing your team with the biggest possible platform for their work. They'll appreciate the freedom, and you'll get the results you need. Stay focused on your goals, track the data, and don't be afraid to try new, efficient ways to scale your brand. That's how you build a successful marketing department and drive significant growth for your company.
Scale your organic Instagram reach without hiring by using a managed network like TIDE to automate your content distribution.
See your network before you hire.
Tell us what your consumer electronics brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I justify this new approach to my team?
Show them the reach increase. Once they see their work being seen by thousands more people, they'll be sold.
What's the best content to provide to the network?
Short, punchy product demos and feature highlights are the most effective at driving clicks and conversions.
Is the TIDE service easy to manage?
Yes, it is designed to be low-touch so you can focus on your broader marketing strategy and hitting your goals.