The new marketing brief
Your team needs to stop worrying about vanity metrics like likes. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day, built and run end to end by a provider such as TIDE. Brief your team on total clicks and conversion volume. This is how you make social a serious growth channel. You are moving from a creative focus to a performance-based focus, which is essential for a high-performing CMO.
Scaling through automation
You don't need your team to spend their day posting. You need them to analyze what works and iterate on the content. The network takes care of the distribution. This is a much better use of their time. They should be testing and optimizing, while the network provides the scale. This gives you a clear path to proving your team's value to the rest of the leadership team, as you will have measurable results to share.
Operational realities
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE replaces them. Tell your team this is expected. Do not let them get distracted by technical issues that the provider manages. Your team's job is to feed the machine with high-performing content. This is how you build a professional, scalable marketing organization. It removes the stress of platform maintenance and keeps the focus entirely on the growth metrics.
Building a performance culture
When you have a network, you can run rigorous experiments. Brief your team to test different hooks and calls to action across the network. This provides you with the data you need to drive the marketing strategy. It is the best way to develop your team's skills and build a culture of performance. You are no longer just managing social; you are managing a growth engine. That is the kind of work that CMOs should be doing.
Brief your team on performance metrics and use a managed content network to scale your reach and impact.
See your network before you hire.
Tell us what your creator-led brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What should I ask of my social team?
Ask for weekly reports on traffic volume, conversion rates, and the performance of different content segments.
Will they resist this change?
Good team members want to see results. Once they see the traffic numbers, they will be excited about the impact of the network.
How does this change their day-to-day?
It shifts their work from manual posting to data analysis and content strategy, which is much more valuable.