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First 90 days of a content network: A manager's roadmap

Short answer

A managed content network is a set of many brand-owned Instagram pages that post your videos many times a day from real iPhones, built and run by a provider such as TIDE. In your first 90 days, you will focus on building a content pipeline, tracking performance, and managing the workflow to keep the growth steady.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Month 1: Establishing the content flow

The first month is all about getting the system up and running. Your biggest task is to create a library of content and send it to the provider. Don't worry about being perfect; focus on having enough material for them to start testing. You will be checking the network to see how the content looks and how it is performing. This is the time to build your own rhythm and find the best way to work with the provider.

Month 2: Refining and measuring

In the second month, you will have more data. Look at the numbers, but also look at the comments and the engagement. What is working? What is not? Use this information to improve the content you are providing. You should be starting to see patterns in what your audience likes. Share these insights with your team. This is a great time to experiment with new video styles or different angles based on what you have learned so far.

Month 3: Scaling and standardizing

By the third month, you should have a good grasp of the entire process. The content production should be feeling more like a routine. You are no longer guessing; you are producing content that you know has a good chance of succeeding. This is when you start to standardize your reports and your review process. You are now managing a high-performing channel that is consistently bringing in traffic. Your focus is on maintaining that level of performance.

Reviewing your progress

At the end of the 90 days, look back at where you started. You have learned a lot about what works for your brand on this channel. You have a new set of skills, and your brand has a new growth engine. Take some time to evaluate what you have achieved and think about what you want to do next. You have successfully integrated a powerful new tool into your marketing toolkit.

Marketing managers must build a steady content production habit and use the first 90 days to master the network's workflow and performance tracking.

See your network before you hire.

Tell us what your creator-led brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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Follow-up questions

Will I have more work as I go?

The production load stays consistent, but it gets faster as you build a process and get better at creating clips.

What if I get stuck for ideas?

Review your previous content. See what worked well and make variations of it. That is the best way to keep the pipeline full.

How can I improve my reports?

Focus on the total referral traffic from the network and the conversion rate of those users. That is all your manager really needs to know.

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How other industries answer it

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