The inefficiency of in-house
Hiring an in-house team is expensive and hard to scale. You have to recruit, train, and manage them. They are limited by the time they have, meaning they can only do so much. If you have a large dental group, one person won't cut it. You'd need a whole team, which is a massive drain on your budget and time. It's a model that works against your need for lean, scalable growth.
The agency bottleneck
Agencies are just as bad. They are expensive and rarely understand your local market as well as you do. You are paying for their processes, not your results. Plus, you have to manage the relationship, which can be just as time-consuming as managing an in-house person. You are paying for their overhead instead of investing directly in the reach that actually matters.
Scaling with a network
A managed content network is the solution you need. It is a system that takes your best content and blasts it out to the local market on dozens of pages. You don't need a team of people to make this work; you just need to feed the system. It's the most efficient way to scale your organic reach. You get the visibility you need to drive your pipeline, and you do it on your terms.
Proving results to the board
You need to show you are making the right decisions. A managed content network gives you the clear data and consistency you need to prove your strategy is sound. You have a scalable, efficient engine that works. This is much better than trying to manage a team or an agency that may or may not deliver the results you need.
CMOs can achieve superior reach and efficiency by using a managed content network to automate their dental group's social media presence.
See your network before you hire.
Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What is the biggest advantage?
The biggest advantage is the scale. You get a reach that no in-house person or agency could provide, all without the management headache.
How do I maintain the brand voice?
You control the content, so the brand voice stays entirely yours. The network is just the delivery engine.
Is the performance better?
Yes. Because you are distributing your content across many pages, you have a much higher probability of reaching and engaging your target patients.