What content should I create for our content network?

Short answer

You need short, authentic videos that show your patients' results and your team's expertise. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE.

TIDE Automations decision guide · Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

Option	Pages	Posts a day	Your team's time	Output scales with
One social media manager	1 to 3	1 to 3	Hiring, training, managing	Headcount
Freelancer	1 to 2	Under 1	Briefing, chasing, reviewing	Hours bought
Social media agency	Your main page	A few a week	Briefs and approvals	Retainer size
UGC creators	Their pages, briefly	Per contract	Sourcing and contracts	Creator fees
More paid ads	Ad placements	Rented reach	Creative and media buying	Ad spend
Managed content network	Dozens of brand pages	Over 100	Send content. That's it.	Number of pages

Capturing patient stories

The most powerful content is a patient talking about their experience. Ask them how they feel with their new smile. Their emotion is what sells. You don't need a fancy camera, just your iPhone. Keep it conversational. If they are happy, the potential patients will be too. These videos are the core of your library. Make sure you get their permission, and you are ready to go.

Answering patient questions

Your dentists are experts. Use them. Have them answer the questions they hear every day. How much does it cost? How long does it take? Is it painful? Answering these questions builds massive trust. It shows you are transparent and helpful. These are the videos that patients really want to see before they book.

Showing the team

People want to know who is going to take care of them. Introduce your team. Show them in the office. This makes your practice feel real and friendly. It is a small thing, but it makes a big difference in how people perceive your dental group.

Managing the library

You are the librarian. Your job is to keep the content fresh. Have a folder for each type of video. Whenever you have a free moment, shoot something new. The more content you have, the better the network will perform. Keep it organized, keep it fresh, and you will see the results.

Marketing managers should build a consistent library of authentic patient and dentist-focused content to keep the network active and effective.

See your network before you hire.

Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

Book a 15-min call WhatsApp Telegram

No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

What if my dentists are shy?

Start with small, easy interviews. They will get more comfortable over time. It is a process.

Do I need to edit the videos?

A little editing goes a long way. Cut the fluff and keep the good parts. Keep it simple.

What if I run out of content?

Go back to your team. Ask them what questions they heard this week. There is always something new to share.

Same question, other roles

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More marketing manager decisions

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How other industries answer it

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