The problem with manual distribution
Whether you hire a person or pay an agency, you are paying for manual labor. They create a few posts, they check analytics, they tweak a caption. This is not enough to make an impact in the current environment. You need to be everywhere. You need a system that takes your best lessons and student wins and puts them in front of thousands of people across many different accounts every single day.
How a network changes the game
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This is a big shift for your department. You can test different content themes across the entire network and see what gets the most engagement. This gives you a data-driven approach to content that no agency or in-house team could ever provide.
Proving impact to the business
Your team needs to demonstrate growth. A network gives you the metrics to do exactly that. You can track how much traffic you are driving from your social presence. Because the network runs on a system, you are not worried about who is posting today or what account is being managed. You are focused on the content strategy and the results. This makes you look smart to your leadership team.
Managing the platform reality
Using automation to run many accounts violates Instagram terms, so you should expect that some pages will be banned. TIDE will replace those pages as part of the service. This is just a cost of doing business. It is a much better situation than dealing with a project that is not delivering results or a team that is not meeting their goals. You are getting the reach you need to scale your brand.
CMOs should choose scalable distribution over manual posting to ensure brand reach.
See your network before you hire.
Tell us what your edtech company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How does the network fit with my team?
Your team becomes a content-producing engine. The network is their distribution arm, not a replacement for their creative work.
Is the data reliable?
Yes, you can track the performance of your content across all the pages, which is better than having data from just one.
Can I use this for my main brand page?
The network is for driving growth to your site. Your main brand page is for community and identity.