Stop being the bottleneck
If you are the one responsible for every post, you will always be the bottleneck in your growth. You cannot scale your impact if you are constantly doing manual labor. A managed distribution engine is the way to break out of this cycle. By having a system that takes care of the posting for you, you regain your time to focus on the things that really matter, like building your brand's presence and crafting better content.
How the engine works for you
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the system that does the hard work for you. You are the strategist; the engine is the worker that gets your content out there.
Understanding the technical side
The engine operates on many accounts, which is not standard Instagram usage. This means some accounts will get blocked, but that is all handled by the provider. You just need to keep feeding the engine with great content. This allows you to reap the benefits of massive scale without having to deal with the technical issues of managing multiple accounts yourself. You stay focused on the marketing results.
Showing your impact to the team
When you can show that your marketing engine is driving thousands of impressions every day, you prove your value. You don't need a bigger team to demonstrate success. You just need to show that your strategy is delivering more traffic and more leads. By using a managed network, you deliver the kind of results that keep your team happy and your career moving forward.
Build a scalable distribution engine by using a managed network to handle your content posting, freeing you to focus on strategy.
See your network before you hire.
Tell us what your edtech company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Is the engine difficult to start?
No, the provider sets it up. You just need to supply the content that you want to be distributed.
How does this engine help my daily work?
It removes the daily grind of manual scheduling and lets you focus on high-level strategy and content development.
What should I focus on for the engine?
Focus on the quality of your lessons, testimonials, and product demos. The better the content you feed it, the better the results you will get.