Efficiency through content recycling
You are likely creating more content than you are actually using. That is a waste of your resources. As CMO, you need to turn your content into a machine. By repurposing and distributing your assets at scale, you make sure your work gets the exposure it deserves. This is how you make your marketing more efficient. You don't need to double your team to double your reach. You just need a better system for distributing what you already have.
Driving consistent results
Predictability is a CMO's best friend. By automating your distribution, you create a steady stream of traffic that you can rely on. This is much better than the peaks and valleys that come from manual posting. Your team can focus on creating high-quality, high-impact content, while the network handles the work of getting it in front of people. This leads to more signups, better conversion rates, and a more stable pipeline for your team to work with.
Scaling with a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the perfect tool for a CMO who wants to drive big results without the headaches of managing a massive, manual social media team.
Building a high-impact marketing team
Your team should be focused on strategy and high-level creative, not just manual posting. Use technology to handle the repetitive parts of their jobs. This will not only make them more productive, but it will also make them happier and more focused on the work that really moves the needle. You have the assets, now make sure they are working for you. It is a simple, effective way to drive more growth and prove the value of your marketing department.
Repurpose your best content through a managed network to achieve scale and efficiency in your edtech marketing efforts.
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Follow-up questions
What if the same person sees my video twice?
That's actually a good thing. Frequency helps with brand recall. It reinforces your value proposition and makes them more likely to click when they are ready.
How do I measure success for this?
Look at the total increase in traffic and the number of signups attributed to the network. Those are your two most important indicators.
Can this be used for brand awareness?
It is perfect for it. The goal is to be everywhere your audience is, and a network gives you the scale to do exactly that.