Increasing your test velocity
As a head of growth, your biggest challenge is getting your content in front of enough people to get meaningful data. You cannot scale your testing if you are limited by a single account. Hiring more people is too slow. You need a system that provides instant scale. By using a managed network, you can push your lessons and demos to a massive audience every single day. This gives you the reach you need to run high-speed experiments.
The math of a managed network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This turns your organic strategy into a numbers game. You can test different headlines, different videos, and different calls to action, all while ensuring that your brand is everywhere.
Risk is a part of the process
You know that growth involves testing the limits. Using many accounts is against Instagram terms, and you should anticipate that pages will be blocked. This is a technical issue that the provider resolves. You should view this as part of the cost of acquiring reach without paying for ads. It is a highly efficient way to get your content seen. You are prioritizing the growth of your user base over strict platform adherence.
Focusing on conversion rates
When you have the reach, you can start optimizing for conversion. You can see which pieces of content drive the most sign-ups and focus your energy there. This makes your growth efforts much more scientific. You do not need a big team to manage this; you just need a strategy that uses the network to reach your audience. This keeps your CAC low and your testing cycles short, which is essential for any growth-focused edtech company.
Scale your edtech organic reach by using a managed network to increase the volume of your distribution and maximize your growth testing.
See your network before you hire.
Tell us what your edtech company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How does this compare to paid ads?
It is much cheaper because it relies on organic reach. You avoid the cost per click and bidding wars that come with running paid ad campaigns.
Can I optimize based on performance?
Absolutely. Since the network provides high-volume data, you can easily see what content works best and iterate your future videos for better results.
What is the biggest advantage for growth?
The biggest advantage is the speed at which you can reach your target audience. You go from zero to thousands of impressions in a very short time.