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First 90 days of an EV content network: manager's path

Short answer

The first 90 days are a setup period where your provider builds the network and tests your content to see what brings in the most traffic. Providers like TIDE will ramp things up as they learn what engages your audience. Expect to spend your time feeding them content and analyzing the data, leading to a steady, predictable source of traffic.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Setting up the machine

The first month is all about getting the content flowing. Your provider is setting up the distribution, and you are responsible for feeding the engine. It is a busy time, but it is straightforward. Keep your links organized, track your videos, and make sure your team is ready to support the effort. This is the foundation you need to build on.

Learning what works

The second month is where you start to see the results. You will see which videos are popular and which ones are not. This is a great time to learn. Use this data to help your team make better content. It is a cycle of testing and improving. Don't worry about every video being a hit. Focus on the overall trend and keep the content coming.

Watching the traffic grow

By the third month, you will see the results of your hard work. The traffic will be more consistent, and you will have a clear idea of what is driving it. This is when the network becomes a reliable part of your marketing toolkit. It is a great feeling to see the numbers tick up, and it is a clear win that you can take to your boss.

Reporting the wins

By the end of the first quarter, you will be able to show exactly how much traffic the network has generated. You will have the numbers to back up your strategy. This is a big win for your career. You have successfully managed a new, high performance channel and delivered real results for your company.

Marketing managers should focus on maintaining a steady content pipeline and using data to prove the ROI of a successful new traffic channel.

See your network before you hire.

Tell us what your EV and e-mobility brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

What happens if I need to change the content strategy

Just do it. The network is flexible. If you have a new idea, test it out and see how it performs.

Do I need to manage all the pages

No, the provider manages the pages. You manage the content and the performance data.

How do I explain the slow start to my boss

Tell them it is an optimization phase. You are testing what works so you can scale for maximum growth in the coming months.

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How other industries answer it

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