Avoiding waste in the auction
As a founder, you know that every dollar spent testing ads is a dollar you might lose. Traditional ad testing is expensive because you pay for every single impression just to gather data. This is an inefficient way to validate your message. You need a way to gather insights before you commit to large-scale spending. You need a testing ground that is low-cost and high-volume, allowing you to see what works before you reach for your wallet.
The role of organic testing
You can use a managed content network for this purpose. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you see which videos perform best without any ad spend required.
Managing your testing risk
You have to be practical about the risks involved. Any strategy using many accounts faces the possibility of being flagged or banned by the platform. However, TIDE handles the technical side of this, including the replacement of any pages that get taken down. This protects your testing pipeline. You are essentially paying for the infrastructure to validate your creative, which is a far safer and more cost-effective way to spend than testing in an expensive ad auction.
Making better capital allocation decisions
By testing organically, you ensure that when you finally do put money behind an ad, you are confident in its success. This makes every dollar of your marketing budget go further. You are no longer guessing what works; you have the data to prove it. This makes your growth strategy much more robust and prepares you for scaling your brand effectively without the wasted spend that typically characterizes early-stage testing.
Use a managed content network to validate your creative assets before committing your budget to paid advertising campaigns.
See your network before you hire.
Tell us what your EV and e-mobility brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Is this faster than ad testing?
Yes, because you are not limited by budget constraints. You can push as much content as you want to see what hits, allowing for faster iterations.
How reliable is the data?
The data is highly representative of what your audience cares about. Since you are reaching real commuters, you can trust their response to your messaging.
What happens if a test is a total failure?
You learn that your message needs work, and you pivot. Since you didn't spend money on an ad auction, you saved your budget for a better concept.