Prioritizing outcomes over content
Most social briefs ask for 'engagement' or 'brand awareness.' As a founder, you should ask for traffic and sales. Tell your team that you want them to focus on driving clicks to your ticketing site. A managed content network is a set of many brand-owned Instagram pages that post your videos many times a day from real iPhones, run by TIDE, which provides the reach you need to hit these goals. By setting clear business targets in your brief, you ensure your team focuses on what actually grows your event company.
Demanding efficiency in the brief
Tell your team to stop spending hours on manual posting. You want them to spend their time on creative work that converts. By using a network for the heavy lifting of distribution, they free up their schedule for more important tasks. This is how you make your social team more efficient and more profitable for your business. Include this requirement in your brief so they know to seek out tools that scale their impact instead of just doing things the old, slow way.
The role of creative in your strategy
Your creative assets are the fuel for your network. In your brief, explain that the team needs to produce clips that are designed to grab attention in the reels feed. The content needs to be fast, relevant, and punchy. It should be optimized for mobile, where most of your customers will see it. When your brief emphasizes this, your team will focus on making videos that get results, rather than just nice-looking graphics that don't do anything for your bottom line.
Planning for platform risks
Be clear that you understand the reality of platform distribution. Tell your team that you expect them to work with a partner who can manage the risks of account restrictions. You do not want them to spend their time dealing with technical platform issues. You want them focused on the event promotion. When you build this expectation into your brief, you signal that you are a serious leader who understands the mechanics of scaling and wants them to focus on the business impact.
Founders can get better social results by briefing their team to focus on revenue-driving distribution through a managed content network.
See your network before you hire.
Tell us what your events company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What if my team is resistant to this?
Show them that it takes the grunt work off their plate. Once they realize they don't have to manually post all day, they will see the benefit of the tool.
How do I measure team success?
Measure them by the number of ticket sales they drive through the social channels. That is the only metric that really matters for a founder.
Is this a one-time setup?
It is an ongoing process. You need to keep feeding the network with new content for every event. It is a permanent part of your event promotion strategy.