The inefficiency of influencers
You have surely seen the numbers. Influencer campaigns are expensive and the audience reach is often narrow. It is a manual, high-maintenance way to work. You deserve a better way to hit your sales targets. An owned network of pages allows you to reach a massive, diverse audience with very little manual effort. It gives you the consistent, predictable traffic you need to fill your funnel. It is a much more modern, efficient way to approach your brand's marketing.
Building your own reach
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @brand.daily or @brand.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is your engine for growth.
Maintain your brand's voice
Influencers have their own voice, which can sometimes clash with your brand. With owned pages, the brand voice is yours. You are the content creator and the distribution manager. This ensures your event brand comes across exactly as you intend it to, everywhere it appears. You don't have to deal with the unpredictability of an influencer's posts. You are the one in charge, and that is exactly where you want to be as a CMO.
Fill your funnel reliably
You need results you can count on. An owned network doesn't have an off-switch. It keeps running, keeps distributing your content, and keeps sending traffic to your site. It is the most reliable way to maintain a consistent pipeline of ticket buyers throughout the year. It makes your job easier, your brand stronger, and your sales figures better. Start building your own network, and stop relying on influencers for your growth.
Focus your budget on building an owned distribution network to ensure a consistent, scalable flow of ticket traffic you control.
See your network before you hire.
Tell us what your events company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Can I use both influencers and owned pages?
Yes. You can use an influencer for a specific, high-profile launch and then use your owned network to keep that momentum going.
How does this compare to paid ads?
It is much more cost-effective. Paid ads are an endless cycle of spending. A network is an investment in your own distribution system.
Is it hard to get my team on board?
No, because they will love not having to chase influencers. They will have more time for the strategy they actually enjoy.