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Fixing underperforming social media as a marketing manager? (Marketing manager view)

Short answer

When your events company social media channels underperform, you need to refresh your content mix and rethink how you distribute your festival highlights and ticket drops. Stagnant metrics often mean your posts are getting lost in crowded feeds, requiring a shift away from standard single-profile posting.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Reviewing content performance and audience feedback

As a marketing manager, start by analyzing which posts drove ticket clicks and which fell flat. If your artist lineup reveals and venue tours are not generating engagement, your creative approach needs adjustment. Talk to your community to understand what content they actually want to see.

Streamlining workflows and content production

Underperforming channels often suffer from inconsistent publishing schedules. If your team is overwhelmed and missing posting windows during crucial event cycles, streamline your content creation process to ensure steady daily output.

The limitations of traditional posting strategies

Posting once a day to your main brand account is no longer enough to cut through platform algorithms. When leadership demands better results, simply posting more often on the same profile rarely solves the underlying reach problem.

Expanding content distribution via managed content networks

A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.

Upgrade your distribution strategy to fix underperforming channels and prove real value to leadership.

See your network before you hire.

Tell us what your events company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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Follow-up questions

How can a marketing manager quickly diagnose failing social posts?

Compare engagement rates and ticketing link clicks across different video formats to identify which creative styles resonate.

What is the best way to handle leadership pressure when social media stalls?

Present a clear audit of current reach limitations and propose a diversified distribution strategy to improve results.

How does TIDE help marketing managers achieve better reach?

TIDE sets up a managed content network that distributes your videos across multiple pages, boosting your reach without extra work.

Same question, other roles

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