Creating for high-volume distribution
You need content that performs well across many different audiences. When you produce your videos, keep them simple and focused on the core benefit of the frame style or the fit. Don't overcomplicate the messaging. By making your videos easy to consume, you make them perfect for being distributed across a network. This increases the chances of each video getting more views and conversions, which is the ultimate goal of your marketing efforts.
Scaling reach with a managed network
Your reach is limited by the number of people who follow your main account. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you break out of that limitation and reach thousands of new people daily.
Monitoring performance across the board
Your reports should show how different content types perform in the network. This allows you to iterate on your creative. If you notice a particular frame style is doing great, you can ask your team to create more content like it. This feedback loop is essential for a high-performing marketing team. Keep track of which videos lead to the most clicks, and use that information to continuously improve the effectiveness of your social media presence.
Maintaining brand authority and consistency
When you have your content showing up everywhere, your brand feels larger and more established. This is key to building trust. Make sure your video quality remains high, even when you are producing at volume. The goal is to provide a consistent experience for the user, no matter which page they happen to find you on. By managing the quality and the distribution, you reinforce your position as a leading eyewear brand in the market.
Repurpose your video assets through a managed network to maximize reach and drive consistent traffic, keeping your brand top-of-mind.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I ensure the content isn't repetitive?
Focus on variety in your filming. Show different faces, different lighting, and different frame styles. The variety will keep your audience engaged and interested.
Is this approach safe for my brand image?
Yes, as long as you maintain quality. The content is still your own, and the network just provides the platform for it to be seen by more people.
How does TIDE handle the network?
Running many accounts with automation is against terms, and some pages get banned. TIDE replaces them. You don't have to worry about the maintenance side.