Leverage a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the best way to get your content in front of more potential customers without having to hire, train, and manage a new team of social media experts.
Repurpose your best assets
You don't need a constant stream of new content. Your best videos can be repurposed across different platforms and for different purposes. Take a high-quality video of your frames on a specific face shape and edit it into short, snappy clips for different social channels. This allows you to get more out of the work you've already done. It's a simple, cost-effective way to keep your feed active and your brand in front of your audience without constant new production.
Streamline your internal creative process
Create a simple, repeatable process for content creation. You don't need a fancy studio to make great videos. Use your own staff to film quick, authentic videos showing off your latest frames. By keeping the process simple, you can produce more content in less time. Your focus should be on authenticity rather than perfection. Your customers want to see what your glasses look like on real people, not perfectly produced commercials.
Keep your team lean and focused
By using these strategies, you can keep your team lean and focused on the things that really matter to your growth. You don't need a huge team to build a great brand. You need a few smart people and the right tools to amplify your work. This approach helps you protect your margins and keep your business agile. You can always grow your team later, but for now, focus on scaling your output through efficiency and smart distribution.
Scale your reach without more staff by using a managed content network to distribute your best videos to a larger audience.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Is this a long-term solution?
Yes, it's a great way to scale your reach without the long-term commitment of hiring more people.
How do I maintain quality?
Focus on high-quality initial content. If your source material is great, the distribution will be effective across all your pages.
What if I get banned?
Automation breaks the rules, so bans happen. But a provider like TIDE will replace your accounts to keep your reach active.