Testing your way to lower CAC
Growth is all about experimentation. Creators provide you with a constant stream of new assets, which you need for testing different angles, styles, and hooks. You can use this content to see what resonates with different segments of your audience. The more content you have to test, the faster you will find the winning combination that drives sales. Don't just rely on one type of video. Keep trying new things to see what hits the hardest.
The network for rapid distribution
You need a fast, efficient way to get your content in front of customers. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is your engine for growth and testing. It allows you to move fast and learn quickly.
Making data-backed decisions
Use the network to run your tests, and use the data to make your decisions. Look at your click-through rates, your conversion rates, and your cost per acquisition. If one style of creator video is doing better than another, you know exactly where to put your budget. This takes the guesswork out of your work and allows you to make smart, data-driven decisions that will help your business grow faster and more efficiently than your competition.
Scaling for maximum growth
Once you have found a winning combination, don't stop. Scale it. Put that video in front of as many people as possible. Use the network to amplify your winning assets and see how far they can take you. Your job is to keep that growth machine running. By constantly testing with new content and scaling with the network, you keep your business moving forward. This is how you win in a competitive market and keep your acquisition costs at a sustainable level.
Combine UGC creators for diverse content and a managed network for rapid scale to find the most efficient way to grow your eyewear brand.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How many creators should I work with?
As many as you need to get a steady stream of content. Start small and grow as you find creators who deliver great results.
Is the risk of using a network worth it?
Running many accounts with automation is against terms, and some pages get banned. TIDE replaces them. It is a necessary risk for high-volume organic growth.
What is the key to testing new frame styles?
Use the network to get rapid feedback on different styles. The data will tell you what your audience is actually interested in purchasing.