Organizing your content library
You have a lot of content, but are you using it? Start by sorting your videos by style and product category. This makes it easy to pull the right video when you need to promote a specific frame. By having a well-organized library, you can easily plug your assets into a distribution schedule. This saves you so much time and allows you to plan your social media calendar weeks in advance, reducing your daily stress and improving your consistency.
Scaling reach with a managed network
You can't reach everyone on your own. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This tool is a big shift for your workflow because it handles the posting, meaning you can focus on the creative side of the brand.
Proving the value of your work
When you report to your team, show them how much traffic this distributed content generates. Tracking the results of your UGC campaigns is vital. If you can show that your content is driving conversions, you will gain more trust and potentially more resources. Use the data from the network to justify your creative decisions. If you want to try a new video format, show them how the current format is performing and explain why the new one could be better.
Keeping your strategy lean
You don't need a huge budget to see results. You just need to be smart about what you have. By using a network to distribute your existing UGC, you avoid the need for constant, expensive production. This keeps your campaign costs low and allows you to show great results with limited resources. Your goal is to keep the traffic flowing to the site, and this approach is a very efficient way to achieve that without the need for constant new filming.
Organize and distribute your UGC backlog through a managed network to save time, keep your feeds active, and maintain a steady stream of traffic.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I make sure the content looks authentic?
Keep it raw. The appeal of UGC is that it feels real. Don't over-edit or polish it too much, as that can actually hurt your conversion rates.
What if a page gets flagged?
Running many accounts with automation is against terms, and some pages get banned. TIDE replaces them. You don't have to worry about the maintenance side.
Can I use this for all my product launches?
Yes. Just create a new set of content for the launch and distribute it through the network to build awareness quickly.