Managing the day-to-day
Your job is to get things done. If you have a backlog of tasks, a freelancer is a great way to clear it without going through a full hiring process. You give them a brief, they do the work, and you move on. For more complex, ongoing requirements, an in-house hire is better because they understand the product flow. They become a partner in your success, making your life easier in the long run even if it takes more time to onboard them.
Using agencies for volume
If your boss is asking for more output than you have time to produce, an agency is the solution. They have the team and the resources to turn out content consistently. Just make sure you define the processes early. If you do not have clear guidelines for your brand, you will spend your time managing them instead of focusing on the results. Use them to do the heavy lifting while you focus on the strategy and reporting.
The managed content network option
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This drastically reduces the manual work involved in social posting, letting you focus on the quality of the content itself.
Dealing with technical realities
When you scale via a network, some accounts may be flagged by platforms. A provider like TIDE handles this, replacing the accounts as needed. For you, this means fewer headaches. You don't have to worry about the technical side of managing fifty Instagram accounts. You can just focus on how the content performs and whether it is driving the sign-ups your team needs. It is an efficient way to get more reach without more work.
Choose the model that gives you the most control and the least amount of management friction, and leverage a network for automated distribution.
See your network before you hire.
Tell us what your fintech app already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Which option makes reporting easiest?
In-house hires make reporting easiest because they have direct access to your data and product insights, and they understand your internal goals.
How do I manage the quality of a network?
Provide high-quality video assets to the network provider. The better the raw content, the better the results, regardless of how many accounts are posting it.
What should I tell my manager about the risks?
Be transparent. Explain that using a network is a strategic choice for high-volume growth that includes the standard risk of platform-level fluctuations.