Why are agencies hard for founders?
Agencies have high fixed costs, office space, account managers, and creative staff. You end up paying for all of that. They often take weeks to get up to speed on your fintech product. A managed content network is a direct, technical solution. You pay for the infrastructure, not for someone to have a meeting about your strategy. It is built for efficiency, not for billable hours.
Does an agency provide better work?
Agencies are good at strategy, but they are often terrible at the daily grind of social media volume. They post once a day and call it a day. A managed content network posts dozens of times a day. The sheer volume difference is staggering. You aren't paying for someone to think; you are paying for someone to do the heavy lifting of distribution that no agency could ever afford to do.
Which is more reliable?
Agencies come and go. If they lose your account or if your account manager leaves, you are back to square one. A network is a system. It doesn't get sick, it doesn't leave, and it doesn't need to be managed. It is an infrastructure that you can rely on. It is a more robust way to build a growth channel for your company.
When should you use an agency?
Use an agency if you need a high-level creative partner to define your brand identity and voice. Use a network if you need to drive traffic and user growth. They are not mutually exclusive, but do not hire an agency for social distribution. It is the most expensive way to get the least amount of reach.
A managed content network offers more reach and better reliability at a lower cost than a traditional marketing agency.
See your network before you hire.
Tell us what your fintech app already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Can the network replace our agency?
It can replace the distribution and growth parts of an agency contract, which are usually the most expensive parts.
Do I need to manage the network instead?
No. The provider manages the network. You have even less work to do than if you had an agency.
Is the cost lower?
Significantly. You are skipping the agency's middleman costs and paying for the direct infrastructure.