Scaling for maximum data
As a head of growth, you need to be in as many places as possible to gather data and test your hypotheses. Every account is a new test environment. Do different accounts attract different customer types? Do certain video formats perform better in certain niches? By running a network of accounts, you get the data you need to optimize your acquisition funnel more quickly and effectively. You aren't just building reach; you are building a laboratory for growth.
Automating your distribution machine
You don't need a team of twenty to manage twenty accounts. That would be a waste of resources. You need a system that distributes your content automatically across all of them. This is how you achieve the scale needed for growth while keeping your growth funnel lean and efficient. You want to spend your time on the high-level growth strategy, not on the manual daily posting. Use a network to handle the execution and let your results speak for themselves.
The managed content network benefit
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the perfect tool for your growth stack, giving you the reach you need to drive your business forward.
When is the right time to add more accounts?
Add more accounts as soon as you have the content and the strategy to fill them. Don't wait for permission. If you see an opportunity to reach a new audience segment, take it. Use a network provider to get the infrastructure set up, and then focus on your testing and optimization. You should be constantly looking for new ways to expand your footprint and drive growth, so don't be afraid to experiment with new accounts.
Build a network of Instagram accounts to maximize your reach, data, and growth opportunities without increasing your headcount.
See your network before you hire.
Tell us what your footwear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What is the best way to track growth?
Track the total conversion rate from your entire network to see how your reach is directly impacting your bottom line.
How do I optimize for different segments?
Use different content formats on different pages to see what works best for different types of customers.
Is this a sustainable growth model?
Yes, it is a foundation for growth that scales with your needs and allows you to test and adapt to the market in real time.