The challenge of hitting ROAS targets
Your job is to hit performance targets, but the cost of testing is hurting your metrics. If you test everything in the ad manager, you burn through your budget just finding out what doesn't work. By pre-testing on an organic managed network, you move that waste into a zero-cost space. You identify the winning hooks, the best sneaker angles, and the most engaging clips before they ever reach a paid audience. This ensures that when you do launch, your ROAS is primed for success.
Moving from intuition to data
You don't need to guess which shoe video will perform. You can know. The network provides you with a massive set of data from multiple sources. You can look at how different styles of creative compare in terms of engagement across various niche pages. This is better than any A/B test in the ad manager because it is based on organic interest. You are getting pure engagement signals, which are far more valuable for predicting how an ad will perform long-term.
Using the managed network to your advantage
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones. It is built and run end to end by a provider such as TIDE. This gives you a continuous supply of testing data. You don't have to manually manage these pages. TIDE does the work. You just analyze the performance results and feed the winners into your paid campaigns. It is a frictionless way to elevate your creative strategy.
Driving better results with fewer resources
You want to prove that you can deliver more results without needing a bigger team or a bigger budget. This strategy makes that possible. By being more efficient with your creative testing, you increase the effectiveness of every dollar you spend. This makes you look smart and strategic to the founders and executives. You are not just throwing money at ads; you are building a system that gets smarter and more efficient the longer it runs.
Boost your ROAS and campaign performance by using a managed content network to validate all ad creative before it hits your paid media budget.
See your network before you hire.
Tell us what your footwear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Can we test different audience segments?
Yes, by tailoring your content for specific niche pages within the network, you can see which shoes resonate best with which target audience.
Is the data tracking easy to set up?
Yes. You can use simple tracking links in the bios of your network pages to see which creative is driving the most direct traffic to your site.
How does this fit with my existing ad agency?
It makes your agency better. You provide them with proven-to-win creative, and they focus on optimizing the campaign structure for max conversions.