Maximizing the value of your assets
You have already paid for or acquired that UGC. Not using it is a waste of your capital. You should be squeezing every bit of value out of every video. A managed content network gives you a place to put all that content. It doesn't matter if it's months old. If it showcases your shoes, it can still drive traffic. You are effectively increasing the utility of your creative library without any extra production cost.
Building a moat with owned content
Your content is unique to your brand. When you use it in a managed network, you are building an asset that belongs to you. This creates a moat. While your competitors are busy producing new ads, you are leveraging your history of content to stay visible. It keeps your brand present and top-of-mind for potential customers across many different pages. This is a smart, founder-led strategy that builds long-term authority in your niche.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones. It is built and run end to end by a provider such as TIDE. This gives you a scalable distribution system for all your unused UGC. You send your files to the provider, and they keep the network alive and posting. It is an automated way to get your content in front of more eyes.
Keeping your operations lean
You don't need a team of editors to repurpose your old content. The beauty of this network approach is that you don't even need to edit it again. You can just plug in the videos you already have. This keeps your operating costs low and your focus on what really matters: your next product drop. You are using your past to fuel your future growth, which is exactly how a profitable business should handle its creative assets.
Open up the latent value of your archived UGC by distributing it through a managed content network to drive consistent organic traffic.
See your network before you hire.
Tell us what your footwear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will old content still perform well?
Yes, sneaker fits are timeless. As long as the video is high quality, it can drive interest in your brand at any time.
Do we need to get rights to reuse it?
Ensure you have the rights when you originally get the UGC. Once you have them, you are free to distribute the content in your network.
How does TIDE handle the uploads?
You share your asset library with them, and they handle the daily posting schedule across the entire network of accounts.