Amplifying your creative message
You have spent weeks on the creative for your new scent. Don't let it disappear into the void of an algorithm. You need to push it. A managed content network gives you the amplification necessary to get your message in front of the right people. By posting on dozens of pages, you increase your chances of reaching customers who have never seen your brand before. This is the most efficient way to maximize the impact of your creative work.
Optimizing launch traffic for conversions
Your launch goal is to drive sales. The best way to do that is to have a steady flow of traffic. The network approach gives you this. You can direct traffic from many different pages to your landing page, which allows you to test which messaging converts best. This data-driven approach to your launch ensures that you are not just getting views, but actual customers. It is a smarter way to manage a launch than relying on a single, expensive influencer.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This setup allows you to scale your organic presence, giving your launch the reach and visibility it needs to succeed in a crowded market.
Focusing on what counts
As a CMO, you need to focus on your strategy, not on managing technical social media issues. TIDE handles the maintenance of the network, replacing accounts so your reach remains steady throughout the launch phase. This allows you to focus on the content and the results. You can track the success of your launch across all pages, giving you the insights you need to optimize your strategy for the next big product rollout. It is the professional way to scale a launch.
Maximize your launch reach with a managed content network to ensure your fragrance gets the visibility and engagement it deserves.
See your network before you hire.
Tell us what your fragrance brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Can I test different launch videos?
Yes. Use different videos on different pages to see which one gets the best engagement and clicks.
How fast can I turn this on?
The network can be ready quickly, allowing you to sync it perfectly with your launch date.
Will this help with retargeting?
Yes. The high traffic volume from your network helps build a larger audience pool that you can later use for your retargeting campaigns.