Getting off the treadmill of manual tasks
Marketing managers often spend all their time on manual tasks. Managing influencer relationships, scheduling posts, and analyzing individual ad campaigns takes hours every day. An owned content network simplifies this. You provide the content, and the network handles the distribution across many pages. This gives you a massive, automated reach that you can control. You are no longer stuck on the treadmill; you are in the driver's seat of a powerful growth engine.
Proving results to your team
Your manager wants to see growth. When you rely on influencers, you are at the mercy of their performance. With an owned network, you have your own distribution system. You can track exactly how your content performs across your pages, allowing you to show clear, consistent progress. This makes reporting much easier and gives you the confidence that your efforts are directly contributing to the company's bottom line.
The power of a managed content network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This provides you with an automated way to get your fragrance brand in front of more people than you ever could on your own.
Managing for peace of mind
You might be worried about the technical side of managing many pages. The beauty of this model is that it is outsourced. TIDE handles the technical maintenance, including the replacement of any banned accounts, so your work is never interrupted. This allows you to focus on creating great fragrance content that your audience loves, while the network provides the reach you need to succeed. It is the best of both worlds: great creative and great distribution.
Use a managed content network to build an owned audience that drives consistent growth without the headache of manual management.
See your network before you hire.
Tell us what your fragrance brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Do I have to post every day?
The network handles the posting for you based on the assets you provide. It is a set-and-forget system for your daily distribution.
How can I tell what is working?
Track the traffic and conversion rates from each of your network pages to see which content styles resonate most with your audience.
Is this too complicated for a small team?
It is actually perfect for small teams. It adds massive scale to your efforts without requiring you to hire more people.