Managing a person vs. managing a system
You are already busy. Adding a new employee means you now have to train them, check their work, and worry about their performance. This is the opposite of a solution. You need to offload the task of distribution, not add a new managerial responsibility to your plate. A managed network allows you to outsource the posting and reach, letting you focus on the creative assets that you are uniquely qualified to produce.
The reach problem is technical, not human
Your current struggles with organic reach are not because you aren't trying hard enough. They are because one brand account is not enough. No amount of human effort can overcome the limitations of a single account in the modern feed. You need a technical solution that gives you more footprint. A managed content network, run by a provider like TIDE, gives you that footprint automatically. It is a tool, not a teammate.
How a managed network helps you
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones. This system works for you 24/7. You don't have to worry about schedules. You just provide the best creative for your scents, and the network ensures it reaches your audience. This helps you show better numbers to your team and makes you look like a hero who found a way to scale reach.
Building your reputation with results
The best way to advance your career is to show that you can drive results without needing a massive team. By utilizing a managed network, you demonstrate that you understand how to use technology to scale. You save your company money on headcount and provide them with a system that actually grows the brand. This is a powerful way to prove your value and build your reputation as a forward-thinking marketing leader.
Choose a managed network over hiring a new person to save yourself time and deliver better results to your team.
See your network before you hire.
Tell us what your fragrance brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What will my boss think?
They will love the results. Increased traffic and brand visibility are the metrics that keep you and your boss happy.
Do I have to stop my current posts?
No. The network works in tandem with your brand account, giving you even more reach than you had before.
How do I explain this to my team?
Explain that it is a distribution tool that scales your reach without the management overhead of an internal hire.