Making your daily work easier
As a marketing manager, you have a lot to manage. You don't want to be tied down with daily content posting. Creators and a managed network are your best friends. Creators handle the content production, and the network handles the distribution. You just have to manage the relationship between them. This simplifies your daily workflow, giving you more time for strategy and less time for busy work. It’s a much more efficient way to manage your brand's presence across the network.
How a managed content network works for you
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is a big shift for you. You don't have to worry about manual posting or managing multiple accounts. TIDE takes care of all of that, so you can focus on more important things.
Building a consistent brand presence
Your owners are going to love the consistency you can provide. When they see their locations featured in authentic, high-quality content that reaches a massive audience, they are going to be thrilled. This builds great relationships with your franchisees. They feel like they are part of a brand that is truly on the move. It’s a simple way to boost morale and keep everyone focused on the same goal: growing the business. That’s what you want, right?
Building a reliable marketing system
You want a system that works every time. Using creators and a managed network is exactly that. It's simple, it's efficient, and it delivers great results. Don't overcomplicate your marketing. Keep your process clear and focused. You will have a much easier time managing everything, and you'll be able to show your owners that you are really driving results for them. Stay focused, keep using the tools that work, and you will see your franchise brand succeed in a big way.
Use UGC creators for content and a managed network for distribution to simplify your management and build a powerful franchise brand.
See your network before you hire.
Tell us what your franchise brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I make sure the content fits?
Provide your creators with clear guidelines. If they know what your brand stands for, they will create content that fits perfectly.
What about the risks to the network?
Running many accounts with automation is against Instagram terms. Some pages get banned, and TIDE replaces them to ensure your network stays alive.
Should I focus on one or the other?
Focus on the one that is currently your biggest bottleneck. If you lack content, start with creators. If you lack reach, start with a network.