The cost of a hire
A full-time hire adds salary, benefits, and management time to your budget. They also have a limit on how much they can realistically do. They can't be in fifty places at once. A network gives you the reach of a team of fifty people without the overhead. For a founder focused on profitability, this is an easy decision. You want results that scale without the complexity of managing a large team. Keep your overhead lean and your growth exponential.
The challenge of managing a team
Managing people is the hardest part of being a founder. You want a team that is focused on your growth, not on office politics. When you hire for social media, you are adding to your management burden. A network, by contrast, is a plug-and-play system. You don't have to worry about morale, training, or turnover. You get the distribution you need without the human resource challenges. It is a simpler, more efficient way to build your brand presence.
Scaling with efficiency
When you need to grow, hiring is slow and difficult. You have to recruit, onboard, and train. A network scales instantly. You can add more pages or increase your content volume whenever you need to. It is the most agile way to scale your marketing. For a funded, profitable company, speed is everything. You want to capture the market as quickly as possible. A network gives you that speed, allowing you to dominate your space before your competitors know what happened.
Focus on the core product
As a founder, your time should be spent on your product and your customers, not on managing a social media team. Use tools that give you the results you need with minimal distraction. A managed network allows you to stay focused on the big picture. You get the traffic and the sales, and your team stays small and productive. This is the secret to building a successful company. Do what you do best and outsource the rest to the pros.
Managed content networks are a more efficient, scalable alternative to hiring a large social team, saving you time and money.
See your network before you hire.
Tell us what your furniture brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Should I never hire a social lead?
You should hire a lead to manage the strategy, but they should be using tools like a network to do the heavy lifting.
What is the biggest downside of a network?
The lack of a human touch in the day-to-day engagement, but you can always add that with a part-time community manager.
Is this a replacement for all marketing?
No, it is a tool for organic reach. You still need your core team to handle branding, partnerships, and high-level strategy.