Create a library of assets
Stop starting from scratch every time you need to post. When you create a good video, save the raw footage in a library. Then, create several versions of it, a short clip for stories, a longer version for your feed, and maybe a few with different headlines. This way, you have weeks of content ready to go from just one shoot. It makes your job much easier and ensures you always have something valuable to post, which is a great way to stay consistent and keep your gym’s social media growing.
Use tools for easy scaling
There are many tools available that help you resize and edit videos in minutes. Don't do it all manually. Find a system that works for you and use it to batch your content production. If you can spend one morning editing all your content for the week, you will have more time to interact with your members and focus on other marketing tasks. Showing your manager that you can produce high-quality content efficiently is a great way to demonstrate your value and effectiveness in your role.
Amplify with a managed network
If you are having trouble getting enough people to see your content, look into a managed content network. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you get your repurposed content in front of way more people without needing to spend your limited time managing more accounts.
Focus on the results
Keep your focus on how your social posts are helping the gym. If your repurposed clips are driving people to book trials, you are doing a great job. Report these wins to your manager. They want to see that your effort is helping the business. When you show that your content system is actually leading to new members, you will get more support for your ideas. Keep your content focused on the member experience, and you will see your social media performance improve over time.
Marketing managers should use efficient asset libraries to repurpose content and consistently drive growth for their gym brand.
See your network before you hire.
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Follow-up questions
What should I prioritize?
Prioritize content that features your most popular classes or coaches. These are your best assets and will always get the most engagement.
How do I keep it fresh?
Use different headlines and music for each version of the same video. It makes them feel like a new post every time.
Should I handle all platforms?
Start with the one that drives the most sign-ups. Once you are successful there, then expand to others.