Reducing your daily manual workload
You have a mountain of content for each hotel, from room tours to local food features. Managing that across multiple platforms is draining. An organic distribution engine takes the weight off your shoulders. Once you upload your assets, they are deployed across your network automatically. You no longer need to spend hours each day posting and monitoring. You can focus on high-level content strategy and working with your property teams to capture better footage, rather than being stuck in the tactical weeds of posting.
What is a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. For you, this means a massive boost in reach without needing a bigger team. It handles the heavy lifting of distribution, ensuring your content is seen by potential guests every single day.
Proving results to your leadership
It is hard to prove the value of social media. With this network, the results are clear. You can point to the surge in site traffic and the increase in direct bookings coming from your social pages. By tracking the link clicks from across the network, you show that your work is a revenue driver, not a cost center. Leadership wants to see that their investment in content is moving the needle. This tool gives you the data to show them exactly how it happens.
Keeping the brand consistent
You worry about quality control. Does the content look right on all those pages? Working with a partner like TIDE ensures that your brand guidelines are followed. You retain control over the assets and the message, while they handle the technical execution. This partnership gives you the professional support to run a large-scale operation without the stress of managing dozens of accounts yourself. It is the best way to scale your output while keeping your sanity and your brand’s reputation intact.
Marketing managers should leverage a managed network to reduce posting labor and prove the revenue impact of their content efforts.
See your network before you hire.
Tell us what your hotel group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What do I need to prepare to get started?
Just your existing video assets. The network provider will take your videos and distribute them across the pages to start building your reach.
Will I have to log in to dozens of accounts?
No. The provider manages the accounts for you. You just focus on providing the great content that your hotels deserve.
How do I handle comments from potential guests?
Your team should monitor the main brand pages, while the provider handles the distribution network to drive traffic to your booking engine.