Saving time on manual outreach
You are tired of trying to grow your social audience one post at a time. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This automates the growth part of your job. It ensures your hotel's assets are constantly getting seen, which frees you up to manage the funnel.
Focusing on the database
Your real value as a marketing manager is in what happens after the click. Use the traffic from your network to grow your email database. Give people a reason to sign up, like a member-only discount or a guide to the destination your hotel is in. When you have an email list, you have a direct line to your guests. You are no longer wondering if they saw your latest post. You know they did because you sent the email. This is much more reliable and easier to report on.
Handling the technical side
You should know that running many accounts with automation is against Instagram terms, and some pages get banned. TIDE handles the maintenance and replaces any accounts for you. You don't have to worry about the technical details. Just focus on your content and your email offers. This is a huge relief compared to trying to manage this on your own. You have a reliable engine that runs in the background, making your social strategy consistent and effective.
Proving you can grow the brand
Your leadership wants results they can see. Showing them the growth in your subscriber list and the steady stream of bookings from email is a huge win. It's much easier to explain the value of an email list than the value of social 'engagement.' You are proving your effectiveness by building an asset that you own. This gives you more job security and more leverage when it comes time to ask for budget or support for new projects. You are doing the work that actually impacts the bottom line.
Automate your social reach with a network and use that traffic to build your own email database, securing a direct line to your guests.
See your network before you hire.
Tell us what your hotel group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What is the easiest way to start?
Start by creating a simple landing page with a great offer, then link to it from your social posts and network pages. This is the first step to owning your audience.
Does this work for different properties?
Yes, you can segment your email lists based on which property or offer the guest is interested in, which keeps your marketing relevant and personal.
Is the provider support helpful?
Yes, TIDE handles the technical setup and maintenance, so you can focus on the marketing strategy and the content itself.