Setting clear expectations for results
Your team needs to understand that results are the only thing that matters. They are not here to post pictures; they are here to bring in new clients. Tell them to focus on the metrics that prove their value: website traffic, inquiries, and consultations. If they can show that their work is helping the firm grow, they will be successful. Keep the focus on this, and your team will always know what to prioritize.
How a managed network simplifies your life
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. Explain this to your team as a way to do more with less. It takes the hard work of distribution off their plates, letting them focus on what they do best: creating great content.
Making content creation repeatable
Help your team set up a workflow that works. They should be working with lawyers to get the best advice and then turning it into clear, simple videos. Make this process repeatable. A consistent workflow leads to consistent content, which leads to consistent results. Your team needs to be organized and focused on quality. This is how you will get the best work out of them.
Proving results to your leadership
Your team's success is your success. When they produce great results, make sure the leadership team sees it. Use clear, simple reports to show how the network is driving traffic and how that traffic is turning into leads. This is how you prove your own value as a marketing manager. Focus on this, and you will build a strong, successful team that the firm relies on for growth.
Brief your team on driving measurable results through managed syndication, ensuring your marketing strategy is both efficient and highly effective.
See your network before you hire.
Tell us what your law firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I ensure the team stays motivated?
Show them the results. When they see that their content is bringing in real clients, they will be much more motivated.
What if they are overwhelmed?
Simplify their workload. Use the network to do the heavy lifting of distribution. When they see how easy it makes their lives, they will embrace it.
How should I handle quality control?
Establish clear guidelines for what is and is not acceptable. Then, let them get to work. Trust your team, but verify their results.