Month one: Launch and technical setup
We spend the first month building the network and preparing your content library. I work with the lawyers to capture common questions that drive conversion. TIDE handles all the technical implementation, from creating the accounts to setting the posting schedules. This is the hardest part of the process, as it requires gathering the right assets. Once this is done, you have a solid foundation that will support your firm’s marketing efforts for the long haul.
Month two: Testing and performance feedback
This is where we start seeing real data. Because the network posts across multiple accounts, we gather engagement metrics very quickly. We see which topics resonate with potential clients and which ones don't. This allows us to pivot fast. We iterate on the content style and hooks to ensure every video contributes to the growth of your brand. You get a clear picture of what works, which makes reporting on marketing effectiveness much simpler.
Month three: Scaling and optimization
By the third month, the system is optimized. You have a steady, predictable reach that drives consistent inquiries. We have refined the content to prioritize the topics that generate the highest-value clients. You are no longer just posting content; you are managing an asset that grows in value over time. This gives you the consistency you need to plan your upcoming campaigns and demonstrates clear value to the firm's leadership.
Proving the model with hard data
As a CMO, you need to prove that your spend is worth it. This network provides a level of visibility that is hard to ignore. You can track the growth in your direct inquiries and link them back to the content being circulated by the network. By the end of 90 days, you have a solid case study from within your own firm to support a larger, more aggressive growth strategy for the future, without needing to hire more staff.
Your first 90 days shift your firm to an automated, high-reach model that generates consistent, measurable leads without requiring additional marketing staff.
See your network before you hire.
Tell us what your law firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What metrics do we focus on first?
Focus on the number of inbound inquiries and the increase in direct search volume for your firm's name.
How do we coordinate with the partners?
Set a monthly recording session where they answer the most frequent questions they get from clients. It keeps the content fresh and relevant.
Can we adjust the strategy mid-cycle?
Absolutely. The beauty of this system is its flexibility, allowing us to pivot based on new legal news or shifts in your firm's priorities.